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dc.contributor.authorPizziconi, Barbara-
dc.description1. Introduction. – 2. The Post-war Nuclear Discourse. – 2.1. Public Relations Campaigns. – 2.2. Manufacturing Consensus. – 2.3. TEPCO (Tokyo Electric Power Company). – 3. Discourse in the Anti-nuclear Camp. – 4. The Media. – 5. New Voices and New Themes: the Internet and Social Media. – 6. Japanese Culture and Concluding Remarksen_US
dc.description.abstractThe critical damage to the Fukushima nuclear plant in March 2011 triggered more than nuclear debris. The explosions at Fukushima arguably blew up a few myths: ‘cleanness’, ‘safety’, ‘cheapness’, which decades of propaganda had successfully created and maintained, and provoked noticeable cracks in the hitherto hegemonic discourse on nuclear power. This paper offers a few observations on the discursive positioning of various social actors in the weeks and months following the disaster, from the pro-nuclear camp of industry officials to the anti-nuclear grassroots movements, and in the fora of institutional news media and social media. I maintain that the latter at least contributed to shaking up public consciousness, and reignited big political issues such as the public’s right to information, the accountability of industry players, the rights of local communities, etc. Equally importantly, through the production of alternative ‘packages’ of images, metaphors and narratives, they facilitated the reshaping of the whole discursive space surrounding the nuclear, and increased the currency of an alternative discourse, which has the potential to have dramatic and long-lasting effects on Japanese social and cultural valuesen_US
dc.titleJapanese Discourses on Nuclear Power in the Aftermath of the Fukushima Disasteren_US
Appears in Collections:Ca' Foscari Japanese Studies (Book Collection)

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