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Title: Il sacro in Internet. L'esempio delle nuove religioni giapponesi
Authors: Baffelli, Erica
Issue Date: 2002
Publisher: Padova, Editoriale Programma
Abstract: This article examines the relationship between the New japanese Religions and the Internet. First of all the computer mediated communication (i.e. CMC )creates a new communication enenvironment that offers the promise of overcoming the boundaries and differences tied to identities, gender, ethnicity, social class or citizenship. Acoording to some scholars this "virtual community" is a solution for anomity and loneliness in the contemporary world, but actually it is an "unreal universe" based on "a soluble tissue of nothingness". By joining newsgroups and e-mail lists people may engage in public discussions on religious matters and they can patch together a religious system of their own based on beliefs and ideas they gather from others on the Internet. Some people see the Net itself as a metaphor for God: in their eyes the Web is more than just a global tapestry of personal computers; it becomes a god-machine, a tech-mirror of their soul in this hyper-technological world. In the end "religious marketing", that is the suasive strategies applied to attract new visitors and to "sell" religious products, makes the New Japanese Religions attractive to people living in a competitive society where industrialization and urbanization have advanced and changes hsave been extreme. In the contemporary society the ties between New Religions and their followers have increasingly taken on the character of commercial transactions, so the followers have become "consumers" of religious resources, and the religious group a " provider of information services".
Appears in Collections:Annali di Ca' Foscari. Serie orientale

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